Gordon was not partial to the pixel and he found no joy in electronic candygrams. He looked back fondly on the golden age of CUI design when he would spend hours at his easel hand drawing navigation menus with graphite pencils for big brands like Whitman's and boutique chocolatiers that have long since vanished.
Not only were Gordon's CUIs aesthetically pleasing but they also took the user's needs into account—if you loved cherry cordials, Gordon’s well-organized menus would lead you directly to them; if you had dentures, Gordon’s readable typography would steer you clear of caramel and toffee confections; and, if you had nut allergies, almond- and cashew-filled nougats would not send you running for your EpiPen because Gordon's CUIs met universally-recognized accessibility standards.
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